Direct Effect has created a variety of free integrated marketing tools for faculty use.
From a full-semester curriculum to videos and exercises, the tools described below help bring integrated marketing to life in the collegiate classroom.
Download this quick, three-minute video and share it with your students. They will learn:
Follow steps to provide your students with an insightful and rewarding live-client experience, as well as a packaged virtual client challenge.
You will find the tools and resources necessary to complete the three rounds of the America250PA Direct Effect Innovation Challenge.
View Webinar Recordings
In 2020, Direct Effect® produced a 14-week webinar series to keep our community together and present information and insights on teaching integrated marketing in today’s collegiate environment. Guest speakers included academics, industry leaders, and the students we’ve been privileged to work with.
Download the GuideLearn More
Use this detailed, adaptable guidebook to plan and implement a Direct Effect® Innovation Challenge customized for your classroom or school.
A valuable classroom tool and key piece of the Direct Effect® Innovation Challenge process, the Canvas guides students through the steps of envisioning and creating an integrated print+digital marketing campaign.
Access the Curriculum
In collaboration with academic and industry partners, USPS developed integrated marketing coursework for the collegiate classroom. The five course modules can be used individually, blended into existing curriculum, or used as a complete 14-week course.