Through Direct Effect®, faculty members can request an experienced member of the marketing, printing, and mailing industry to speak about how modern mail integrates into today's marketing landscape, and how multi-channel, print+digital approaches deliver results that no channel can achieve alone.
Guest speakers are available in person or virtually, and there is no financial obligation to the host school.
Direct Effect Ambassador Glen Swyers visited the Florida A&M classroom of Professor Douglas Ott in March 2022. You can hear about the experience from both of them--and Professor Ott's students--in the video below.
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