Faculty Resources

Direct Effect offers marketing educators a variety of free and flexible tools, resources, and opportunities to bring integrated marketing to life.

All Direct Effect® materials are developed in collaboration with academics and industry experts.

E-Learning &
Certification


Direct Effect's free, online micro-credential courses provide students with the fundamentals of integrated direct marketing, giving them a leg up in the $1.6 trillion print and mail industry.

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Classroom Tools


Our classroom tools and resources, such as live-client business cases and campaign planning exercises, are designed to be adaptable to an educators’ specific instructional needs.

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Direct Effect®
Innovation Challenges


Direct Effect®  Innovation Challenges are one-day experiential learning events, during which teams of students create integrated marketing campaign concepts in response to real-world marketing challenges.

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Classroom
Speakers


Want to bring industry expertise into your classroom?
Direct Effect can connect you with industry experts to speak on a variety of integrated marketing topics.

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