Direct Effect offers marketing educators a variety of free and flexible tools, resources, and opportunities to bring integrated marketing to life.
All Direct Effect® materials are developed in collaboration with academics and industry experts.
Invite marketing, printing, design, and mailing industry experts to speak to your students and provide a glimpse into the industries' career options.learn more
Direct Effect's free, online micro-credential courses provide students with the fundamentals of integrated direct marketing, giving them a leg up in the $1.6 trillion print and mail industry.LEARN MORE
Direct Effect® Innovation Challenges are one-day experiential learning events, during which teams of students create integrated marketing campaign concepts in response to real-world marketing challenges.
Our classroom tools and resources, such as live-client business cases and campaign planning exercises, are designed to be adaptable to an educators’ specific instructional needs.VIEW RESOURCES
Want to bring industry expertise into your classroom?
Direct Effect can connect you with industry experts to speak on a variety of integrated marketing topics.