More than 5,000 students have engaged in Direct Effect® Innovation Challenges, completed Direct Effect® micro-credential courses, attended Direct Effect® webinars, or learned about integrated direct marketing through the Direct Effect® curriculum. In the process, they gained valuable knowledge in the study of integrated direct marketing and became part of a large community of academic and industry professionals, as well as fellow students.
Direct Effect® micro-credential courses provide students with foundational knowledge in integrated direct marketing. They consist of informational slide-decks, videos, and quizzes. Students who complete our online courses receive a certificate of completion to add to their LinkedIn profiles and their resumes. All Direct Effect® micro-credential courses are free to college students and faculty.Get certified
Learn core elements of integrated marketing, as well as omni-channel marketing and a current look at industry careers.
Learn how to create an
effective direct mail piece.
Learn the basics of starting a mail marketing campaign and explore how companies use mail to reach their audience.
Direct Effect Innovation Challenges are experiential learning events that bring together students from multiple colleges to design and develop integrated marketing campaigns in response to real-life marketing challenges. Visit the Innovation Challenge page to check out past challenges, and contact your professor to learn more about the Innovation Challenge at your school.learn more
Direct Effect will list 2023 USPS Summer Internships here when they are announced.view internship opportunities
Our extensive PCC network provides students with the opportunity to network with industry professionals, for career insights and more. Sign-up for our mailing list to be the first to hear about new career opportunities.