Reach Every Student & Create Real World Experiences

Have a Direct Effect

At Direct Effect, we are diverse people working toward a single purpose. We’re committed to educating future marketers on how to integrate mail with digital marketing. And we strive to make them unstoppable.

We measure success in students helped and knowledge shared.

Our Community

110 Schools are onboard with Direct Effect!

Industry Supporters

Would your organization like to serve as a live-client or support an Innovation
Challenge as a sponsor? There are plenty of ways to get involved.

Get in touch by emailing


Direct Effect® 
Advisory Board 

All Direct Effect® educational resources are carefully curated with the guidance of our board of faculty and industry advisors. The Advisory Board meets on a quarterly basis to discuss program progress and planning and to improve upon Direct Effect® offerings.

Interested in learning about becoming a member of our 2021-2022 advisory board?
Email us!

John Barnes
Director of Consumer Marketing

As the Director of Consumer Marketing, John is responsible for Cincinnati Bell’s product marketing strategy, agency management, and leading a dynamic team that is responsible for the planning and execution of mass advertising, direct marketing, retail marketing and customer communications. John has years of experience in localized direct marketing for regional and national brands across various industries. 

Joe Boylan
Chief Operating Officer, ENX2 Marketing 

Joe’s career spans multiple industries, providing a unique skillset that has formed the basis for his role as a Chief Operating Officer for ENX2 Marketing. He began his career in higher education with Wilkes University as a Research Analyst for the Institute for Public Policy & Economic Development, before transiting to government, serving as a Chief of Staff in the Pennsylvania House of Representatives and District Director in the Pennsylvania Senate, and most recently, serving as Executive Director of Wilkes-Barre Connect.

Dorene Ciletti, MBA, Ph.D.
Associate Professor and Chair of Marketing and Sales, Point Park University

Dorene’s expertise in marketing, sales, and strategy has been instrumental in developing new curricula, facilitating corporate and community-facing initiatives, and leading student teams to success in regional and national competitions. Her teaching centers on experiential learning and design thinking, including consulting with multinational, local, and not-for-profit organizations and collaboration with community and government leaders.

Ian Cross
Professor and Director of the Center for Marketing Technology, Bentley University

As a Senior Lecturer and Director of Bentley University’s Center for Marketing Technology, Ian focuses on leading-edge marketing tools, techniques and intellectual capital. Ian’s teaching and research interests include digital marketing, direct mail marketing research, branding, social media, the luxury retail sector, inter-cultural exchange, and consulting.

Greg Gutkowski, MBA
Instructor of Marketing, Coggin College of Business, University of North Florida  

Greg has over 20 years of multi disciplinary business experience spanning marketing, sales, and IT management, as well as Internet software development, advanced data analytics, and journalism. Through his consulting business, 3CLICKS, his customers include, Allstate, American Express, Aon, AT Kearney, AT&T, BlueCross Blue Shield of Illinois, Charmer-Sunbelt, Continental Bank, Dean Foods, First Bank, Hewitt, John Alden Life, and Mobil Oil.

Michael Shirakawa
President, RRD – Philadelphia

Michael is a print professional with a broad background in FSI, long run magazine/catalog and commercial print operations management. He has extensive experience in creating and implementing successful strategies to increase profitability in the dynamic environment of print. As President of RRD’s Philadelphia operations, Michael's responsibilities include assessing business needs, setting strategic direction, providing leadership, and managing day to day operations, including sales.

Wendy Zajack
Faculty Director and Assistant Professor, Georgetown University  

Wendy is a seasoned marketing professional turned educator, looking to bring practical knowledge, creativity and strategic thinking to life in the classroom to change the marketing and communications industry for the better. She oversees the development and strategy for the Integrated Marketing Communications and the Design Management Communications masters degree programs at Georgetown University School of Continuing Studies.