Direct Effect Live Webinar Series

To stay engaged and connected during this time of social distancing and remote learning, the Direct Effect team has recruited a distinguished crop of guest presenters from academia and industry to host a series of weekly interactive webinars. 

Each Friday at 2:00pm (ET), we will discuss best practices, new technologies, strategies, opportunities, and results around modern integrated direct marketing. 

We hope you’ll join us to help us keep our community connected, informed, and inspired.

Coming Up

May 29 | 2PM EST

Opening the Doors to Marketing Industry Jobs

Jeffrey Tackes, U.S. Postal Service
Nakita M. Pope, The Creative Circus
James Rozanski, Parsons School of Design
Margo Yohner, RRD

Classes are done; degrees have been awarded. So what now for graduates? Where is the door to the marketing industry? What opportunities are behind it? And how can new graduates unlock it? Our panel of academics and industry veterans will explore the pathways, tools, and techniques available to help graduates step through the door, and how faculty can help them find the keys.


Previous Webinars

We'll place recordings of
previous Direct Effect Live webinars here for later use.


April 24

Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing

Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service


Next Webinars

We'll place next Direct Effect Live webinars here for later use.


Previous Webinars

We record and post each Direct Effect Live session for later viewing, below.
We hope you’ll share them with your colleagues, your students, or others who might be interested.

About Direct Effect

The Direct Effect™  program engages the next generation of marketers by demonstrating the power of truly integrated print and digital marketing campaigns through proven experiential learning methods. A collaborative effort among academic, industry, and the U.S. Postal Service, Direct Effect offers a modular direct marketing curriculum as a public service to higher education institutions and facilitates its adoption and implementation with deep industry support. 

Direct Effect also hosts the Direct Effect Innovation Challenge series of one-day marketing hackathons,
as well as the Direct Effect Live webinar series.

You can learn more about Direct Effect by visiting or
by contacting to schedule a call with the Direct Effect team.

Get integrated

We hope you're inspired by the ways that mail and digital can work together to drive results.

If we can assist in integrating the curriculum into your classroom, or if you would like to share your work, your student’s work, or your research with the Direct Effect community of educators, students, and industry members, please contact our team at:
We would love to hear from you.

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