The Direct Effect® initiative is a collaborative effort among academia, the printing and mailing industry; and the United States Postal Service®.  

Our mission is to work with educators to prepare marketing students with the integrated direct marketing skills they will need to compete after graduation. We do so through the Direct Effect® curriculum, experiential Direct Effect® Innovation Challenges, the online Direct Effect® Micro-Credential, and a variety of other opportunities for educators and students alike.  

The Direct Effect® initiative is a collaborative effort among academia, the printing and mailing industry; and the United States Postal Service®.  

Our mission is to work with educators to prepare marketing students with the integrated direct marketing skills they will need to compete after graduation. We do so through the Direct Effect® curriculum, experiential Direct Effect® Innovation Challenges, the online Direct Effect® Micro-Credential, and a variety of other opportunities for educators and students alike.  

To learn more and access the Direct Effect® integrated direct marketing curriculum, visit

The Direct Effect® initiative is a collaborative effort among academia, the printing and mailing industry; and the United States Postal Service®.  

Our mission is to work with educators to prepare marketing students with the integrated direct marketing skills they will need to compete after graduation. We do so through the Direct Effect® curriculum, experiential Direct Effect® Innovation Challenges, the online Direct Effect® Micro-Credential, and a variety of other opportunities for educators and students alike.  

To learn more and access the Direct Effect® integrated direct marketing curriculum, visit