How can we help you bring
integrated marketing to life?

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Get Direct Effect®
Certified

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Take on real-world marketing challenges
with the Direct Effect
® Innovation Challenge

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Bring Direct Effect® Curriculum
to Your Classroom

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About Direct Effect®

The Direct Effect® initiative is a collaborative effort among academia,
the printing and mailing industry, and the United States Postal Service.

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Through this program, students learn:


How integrating mail with digital channels can increase engagement.

New technologies and platforms for connecting mail and digital.

Integrated marketing best practices to create the marketing campaigns of the future.

Faculty Resources

Direct Effect® offers free, downloadable educational resources, from live-client videos and campaign planning tools to micro-credential courses and webinar recordings. Use these resources to introduce your students to integrated marketing's best practices, innovations, digital solutions, and career opportunities.

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Student
Resources

As part of the Direct Effect® community, students can access e-learning, as well as internships and career opportunities shared by our industry partners.

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