To stay engaged and connected during this time of social distancing and remote learning, the Direct Effect team has recruited a distinguished crop of guest presenters from academia and industry to host a series of weekly interactive webinars.
Each Friday at 2:00pm (ET), we will discuss best practices, new technologies, strategies, opportunities, and results around modern integrated direct marketing.
We hope you’ll join us to help us keep our community connected, informed, and inspired.
May 29 | 2PM EST
Opening the Doors to Marketing Industry Jobs
Jeffrey Tackes, U.S. Postal Service
Nakita M. Pope, The Creative Circus
James Rozanski, Parsons School of Design
Margo Yohner, RRD
Classes are done; degrees have been awarded. So what now for graduates? Where is the door to the marketing industry? What opportunities are behind it? And how can new graduates unlock it? Our panel of academics and industry veterans will explore the pathways, tools, and techniques available to help graduates step through the door, and how faculty can help them find the keys.
We'll place recordings of
previous Direct Effect Live webinars here for later use.
Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing
Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service
We'll place next Direct Effect Live webinars here for later use.