America250PA  
Direct Effect Innovation Challenge

Below, you will find the tools and resources necessary to complete the three rounds of
the America250PA Direct Effect Innovation Challenge.

Coming Up


July 17 - 31 | 2PM EST

Live-Client Projects in the Virtual Classroom

Live-client experiences—in which students create real work in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning. This three-part Direct Effect webinar mini-series will guide faculty members through the steps to providing their students an insightful and rewarding virtual live-client experience, as well as provide a packaged client challenge and other key resources.

July 17 | 2PM EST
1. Overview and Instruction

July 24 | 2PM EST
2. Case Study Presentation

July 31 | 2PM EST
3. Student Outputs

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Previous Webinars

We'll place recordings of
previous Direct Effect Live webinars here for later use.


WATCH VIDEO ▶

April 24

Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing

Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service

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Next Webinars

We'll place next Direct Effect Live webinars here for later use.

REGISTER NOW ▶

Round III Resources
Business-to-Consumer Campaign

Recording of Round II Competition

Round III Challenge: BuyPA
Business-to-Consumer Campaign

DOWNLOAD SLIDES

Round II
Peer Feedback

DOWNLOAD PDF

Questions? Concerns? Need help?

CONTACT US!

Round II Resources
Business-to-Business Campaign

Round II Challenge: BuyPA
Business-to-Business Campaign

DOWNLOAD SLIDES

Break on Through: An Introduction
to Integrated Direct Marketing

WATCH VIDEO

Questions? Concerns? Need help?

CONTACT US!

Campus Round Resources

Video: 2020 America250PA Direct Effect Innovation Challenge Faculty Webinar

Video: America250PA Direct Effect Innovation Challenge Launch Event

Get integrated

We hope you're inspired by the ways that mail and digital can work together to drive results.

If we can assist in integrating the curriculum into your classroom, or if you would like to share your work, your student’s work, or your research with the Direct Effect community of educators, students, and industry members, please contact our team at:
DirectEffect@usps.com
We would love to hear from you.


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