Below, you will find the tools and resources necessary to complete the three rounds of
the America250PA Direct Effect Innovation Challenge.
July 17 - 31 | 2PM EST
Live-Client Projects in the Virtual Classroom
Live-client experiences—in which students create real work in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning. This three-part Direct Effect webinar mini-series will guide faculty members through the steps to providing their students an insightful and rewarding virtual live-client experience, as well as provide a packaged client challenge and other key resources.
July 17 | 2PM EST
1. Overview and Instruction
July 24 | 2PM EST
2. Case Study Presentation
July 31 | 2PM EST
3. Student Outputs
Previous Webinars
We'll place recordings of
previous Direct Effect Live webinars here for later use.
April 24
Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing
Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service
Next Webinars
We'll place next Direct Effect Live webinars here for later use.
Questions? Concerns? Need help?
Questions? Concerns? Need help?
