Live-client experiences—in which students create real work in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning. These resources will guide faculty members through the steps to providing their students an insightful and rewarding virtual live-client experience, as well as provide a packaged client challenge and other key resources.
Previous Webinars
We'll place recordings of
previous Direct Effect Live webinars here for later use.
April 24
Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing
Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service
Next Webinars
We'll place next Direct Effect Live webinars here for later use.
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