1. Overview and Instruction
The resources below provide an introduction to developing a live-client challenge for the (virtual) classroom, a plug-and-play introduction to integrated direct marketing for students, and an integrated marketing canvas to guide students through the campaign development process.
Previous WebinarsWATCH VIDEO ▶
We'll place recordings of
previous Direct Effect Live webinars here for later use.
April 24REGISTER NOW ▶
Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing
Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service
Next WebinarsREGISTER NOW ▶
We'll place next Direct Effect Live webinars here for later use.
2. Case Study Presentation
Below, you will find instruction on how to develop a live client challenge,
and a pair of ready-to-use challenges provided by Cincinnati Bell.
3. Student Outputs
The resources below demonstrate the desired student outputs from a live-client marketing exercise, including examples of student campaigns developed in response to the Cincinnati Bell challenges provided above.