Spring 2024
Direct Effect®
Innovation Challenge

Calling all collegiate marketing, communication, design, and business students and faculty located in Jacksonville, FL and surrounding areas.

Join us for the Florida Direct Effect® Innovation Challenge, where student teams from colleges and universities will compete to create the best integrated marketing campaign concepts for adventure and entertainment giant, LEGOLAND!

Friday April 19, 2024
Doors open at 9:30am
Program runs from 10:00am to 5:00pm

Jacksonville, FL
Venue to be announced.


Students who participate in a Direct Effect® Innovation Challenge:

The Direct Effect® Innovation Challenge is free to all participants. All supplies will be provided, along with breakfast and lunch. Students only need to bring their laptops.

Want to see what it’s like?
Check out our Charlotte, North Carolina event held in April 2023.

Faculty may register their student team below. Registration closes on April 5th.

Register your team today!

Register your team today!
(6 students max per team) 

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