Fall 2024
BOSTON DEIC


WHO‍
‍Calling all collegiate marketing, communication, design, and business students and faculty located in Boston.

‍WHAT
‍Join us for our first-ever Direct Effect^® Innovation Challenge in Boston, where student teams will come together to create integrated marketing campaign concepts for a live client and see who comes out on top!

‍WHEN
Friday October 18^th, 2024

‍WHERE
Le Meridien Boston Cambridge
20 Sidney Street, Cambridge,
Massachusetts, USA, 02139
‍‍
‍WHY
‍Students who participate in a Direct Effect^® Innovation Challenge:

• Learn about and practice integrating digital and print marketing channels.
• Gain real-world experience to add to their portfolios and resumes.
• Present their creative concepts to a live industry client.
• Network with industry executives.