+ Free entry
+ Open to all U.S. colleges and universities
+ Get Direct Effect® Certified
+ Cash prizes for top college clubs
+ Connect with world-class marketers
Sponsored by
Module Points
For each individual course module completed by a college student the team recruits. (The course has three modules, for a maximum of 3 Module Points per enrollee.)
Completion Points
For each college student the team recruits who completes all three modules and receives the certificate of completion. (This yields a maximum of 6 points per enrollee: 3 Module Points + 3 Completion Points.)
Buzzer Beater Bonuses
Team members will have the opportunity to earn additional points for their teams by completing Buzzer Beater activities to be announced later
in the competition.
TODAY
Register your college team for Marketing Madness by filling out the form here.
FEB 1
Teams receive Referral Code and are encouraged to begin recruiting college students to register for the free Direct Effect® Micro-Credential Course.
FEB 28
Marketing Madness team registration closes. Time to focus on registering more college students to participate and scoring points by completing the course!
MAR 1
The free Direct Effect® Micro-Credential Course becomes available for user completion.
MAR 1-31
Teams continue to recruit and encourage student completion of the free Direct Effect® Micro-Credential Course.
The Marketing Madness Leaderboard to be updated weekly, so teams can see where they stand as they progress.
MAR 31
Marketing Madness ends at 11:59pm EST. Modules / Certificates of Completions after this time will not be counted toward a team’s total.
POST - MAR 31
Points will be tabulated and winners will be announced. Prizes will be distributed, and the winners' experience with our Fortune 500 partner will be scheduled.