For each individual course module completed by a college student the team recruits. (The course has four modules, for a maximum of 4 Module Points per enrollee.)
For each college student the team recruits who completes all three modules and receives the certificate of completion. (This yields a maximum of 7 points per enrollee: 4 Module Points
+ 3 Completion Points.)
Buzzer Beater Bonuses
Team members will have the opportunity to earn additional points for their teams by completing Buzzer Beater activities to be announced later in the competition.
Teams receive Referral Code and are encouraged to begin recruiting college students to register for the free Direct Effect® Micro-Credential Course.
Marketing Madness team registration closes. Time to focus on registering more college students to participate and scoring points by completing the course!
The free Direct Effect® Micro-Credential Course becomes available for user completion.
Teams continue to recruit and encourage student completion of the free Direct Effect® Micro-Credential Course.
The Marketing Madness Leaderboard to be updated weekly, so teams can see where they stand as they progress.
Marketing Madness ends at 11:59pm EST. Modules / Certificates of Completions after this time will not be counted toward a team’s total.
POST - MAR 31
Points will be tabulated and winners will be announced. Prizes will be distributed, and the winners' experience with our Fortune 500 partner will be scheduled.