From April through July of 2020, the Direct Effect team hosted 14 Direct Effect Live webinars to keep our community together and present information and insights on teaching integrated marketing in today’s collegiate environment. We are grateful to all of our guest speakers, including academics, industry leaders, and the students we’ve been privileged to work with.
Recordings for each session are available for viewing below, and faculty members are welcome to use this content in their classrooms.
Resources for our 3-part mini-series on presenting live client projects in the virtual classroom are available on the Resources page.
July 17 - 31 | 2PM EST
Live-Client Projects in the Virtual Classroom
Live-client experiences—in which students create real work in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning. This three-part Direct Effect webinar mini-series will guide faculty members through the steps to providing their students an insightful and rewarding virtual live-client experience, as well as provide a packaged client challenge and other key resources.
July 17 | 2PM EST
1. Overview and Instruction
July 24 | 2PM EST
2. Case Study Presentation
July 31 | 2PM EST
3. Student Outputs
We'll place recordings of
previous Direct Effect Live webinars here for later use.
Introducing the Direct Effect Curriculum:
How Bentley Uses it to Teach Integrated Marketing
Ian Cross, Bentley University
Vicki Stephen, U.S. Postal Service
We'll place next Direct Effect Live webinars here for later use.