North Carolina
Direct Effect^®
Innovation Challenge
‍‍
WHO
‍Calling all collegiate marketing, communication, design, and business students and faculty located in North Carolina and surrounding areas.

‍WHAT
Join us for the North Carolina Direct Effect^® Innovation Challenge (DEIC), where student teams from North Carolina colleges and universities will come together to create integrated marketing campaign concepts for a live client and see whose comes out on top!
‍
LIVE CLIENT

Representatives from ESPN will present students with a real-world marketing challenge to address with an integrated campaign.

‍WHEN
‍Friday April 21^st, 2023
10:00 a.m. - 5:00 p.m.

‍WHERE
Charlotte, NC

‍WHY
‍Students who participate in a Direct Effect^® Innovation Challenge:

• Gain real-world experience to add to their portfolios and resumes
• Present their creative concepts to a live industry client
• Network with industry executives