Fall 2023

DIRECT EFFECT^®
INNOVATION CHALLENGE
‍
WHO
Calling all collegiate marketing, communication, design, and business students and faculty located in Washington, DC and surrounding areas.

‍WHAT
Join us for the 2^nd Annual DC-Area Direct Effect^® Innovation Challenge, where student teams from colleges and universities will compete to create the best integrated marketing campaign concepts for finance industry giant, Capital One!

‍WHEN
Friday October 13, 2023
Doors open at 9:30am
Program runs from 10:00am to 5:00pm

‍WHERE
Washington Hilton
1919 Connecticut Ave NW
Washington, DC 20009

‍WHY
‍Students who participate in a Direct Effect^® Innovation Challenge:

• Learn about and practice integrating digitial and print marketing channels. 
• Gain real-world experience to add to their portfolios and resumes.
• Present their creative concepts to a live industry client.
• Network with industry executives.

The Direct Effect^®  Innovation Challenge is free to all participants.
All supplies will be provided, along with breakfast and lunch.
Students only need to bring their laptops.   

Want to see what it’s like?
Check out our Charlotte, North Carolina event held in April.  
‍

Registration is now closed.
To join the waitlist for this event, please fill out the form below.