1838

Fly into
_______.
‍
Wilkes University

CJ Coolbaugh
Devyn Cammarota
Ryan Dunsmuir
Maggie Murphy
Alec Martin
Zoey Rosensweet

Girl Scout Cookie Collaboration
‍
Bloomsburg University
of Pennsylvania

Caitlin Elphick
Lexi Klatt
‍
‍

Aviator
Santa
‍
Bloomsburg University
of Pennsylvania

Emma Fortune



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Augmented
Reality Aircraft
‍
Farmingdale
State College

Ashley Bonura
Kevin Guerra
Esther Sherry
Keriann Steingruebner
‍
‍

NAMF
Trivia
‍
‍Bloomsburg University
of Pennsylvania

Chase Arnold



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Direct Effect® Innovation Challenges allow students to shape real-life marketing campaigns:

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Open to all collegiate marketing, design, and business students and faculty, the NAMF Direct Effect® Innovation Challenge is a two-round competition that provides students a chance to get real-world experience, build their portfolio, and rub elbows with potential future employers.

The first round is now complete, and the finalists will soon begin conceptualizing a full, multichannel integrated marketing campaign that they will present via video to marketing executives in February 2022.
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Join Direct Effect for the Opportunity to Shape a Real-life Marketing Campaign


Calling all collegiate marketing, design, and business students and faculty!
‍
Join Direct Effect for an opportunity to shape a real-life marketing campaign through a nationwide competition.

This two-round competition is a chance to get real-world experience, build your portfolio, and rub elbows with potential future employers. The first round, due December 1, is open to all students.

Those selected to move on to the final round will conceptualize a full, multichannel integrated marketing campaign that they will present via video to marketing executives in January 2022.
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Innovation challenges benefit
both students and faculty.

Faculty

Access materials, learn more, offer this opportunity
to your students, and spread the word.

  • Our new Challenge format is flexible and self-serve, and participation can be offered to students as enrichment, extra credit, or a classroom assignment.
  • All participants will be invited to several, optional, online collaboration sprints.
  • Faculty can distribute the Challenge or form a select team of students to advise / work with.
  • Students can participate individually, in teams, or as clubs.
  • Registration offers easy access to the creative brief, concept template, and resources.
Download poster

Students

  • Our new challenge format is flexible and self-serve, so you can complete it in a way that works with your class schedule and other commitments.
  • Students can participate individually, in teams, or as clubs.
  • For a leg up in the competition, students can recruit a faculty advisor to their team.
  • All participants will be invited to several, optional, online collaboration and Q&A sessions.
  • Everyone will have easy access to the creatve brief, concept template, and resources.
    ‍
  • Win a trip to Pensacola, FL this Spring for the National Naval Aviation Museum Tech Summit.*  

    *Up to 4 students from the winning team will win a trip to attend



Timeline

Benefits

By participating in the Direct Effect Innovation Challenge, students have the opportunity to:

  • Gain real-world experience and build their portfolios and resume.
  • Have their creative concepts reviewed by marketing pros.
  • Be informed about internship/jobs database (optional) and receive a LinkedIn badge and certificate.
  • Present their campaign to marketing executives (finalists).
  • Win a trip to Pensacola, FL this Spring for the National Naval Aviation Museum Tech Summit.*  

    *Up to 4 students from the winning team will win a trip to attend

Questions?

team@directeffectinnovation.com